Organizations like United Way can give philanthropy a bad name. This story in The New York Times outlines the deceptive manner in which United Way accounts for the money it receives, and as the Times notes, “Its accounting practices raise questions for potential donors who want to know precisely how much of their contributions go to people in need rather than the organization helping them.” It doesn’t have to be that way. A friend recently emailed me about a web-based organization, Donors Choose, which focuses on underfunded public schools in New York City and allows donors to browse a list, posted on its website, of modestly-priced proposals from teachers who need resources of one sort or another–an overhead projector for a school in the Bronx, a set of encyclopedias for a class in Manhattan, funding for a field trip to the Holocaust Memorial Museum in Washington, etc. Finding worthy projects, and funding them, is as easy as shopping at Amazon.com.